๐Ÿ—๏ธ Old vs. New: Competing as an Established Self-Storage Facility

Feb 08, 2024

๐Ÿ—๏ธ Old vs. New: Competing as an Established Self-Storage Facility


Leveraging Experience in a Competitive Market: At 3 Mile Storage Management, we understand the challenges an established self-storage facility faces when a brand new competitor enters the local market. It's crucial to leverage your experience, customer loyalty, and deep understanding of the market to maintain a competitive edge.


Strategies for Standing Strong: An older facility can successfully compete by emphasizing its strengths and adapting innovative strategies.


๐Ÿ› ๏ธ Ways to Compete Against New Entrants


1. Highlight Your Track Record: Showcase your long-standing presence and reliability in the community. Your history can be a significant advantage.

2. Upgrade and Modernize: Invest in facility upgrades where possible โ€“ from cosmetic improvements to adopting new technologies.

3. Enhance Customer Relationships: Utilize your established customer base. Strengthen these relationships through personalized service and loyalty rewards.

4. Local Marketing Focus: Intensify your local marketing efforts. Use community engagement and targeted local ads to remind the market of your presence and value.

5. Competitive Pricing Strategies: Review and adjust your pricing models to stay competitive without compromising your value.


๐Ÿ‘ฃ Action Item: Reassess and Innovate


Stay Agile and Responsive: Regularly evaluate your facility's strengths and areas for improvement. Stay informed about market trends and be ready to innovate.


๐Ÿ† Keep Your Facility Ahead of the Curve


Facing New Competition? If youโ€™re an established self-storage facility looking to hold your own against new competitors, connect with me at www.3milestorage.com. Letโ€™s work together to employ strategies that leverage your experience and adapt to the changing market, keeping you competitive and successful.